Friday is a day of great historical and religious significance in Islamic tradition, as Allah makes clear in the Qur’an. As such, the yearly consumer event of “Black” Friday – variants of which have been adopted throughout the world – is, then, both a misnomer as well as antithetical to the forgotten religious festivals that it seems to have replaced. This frenzied celebration of consumption is observably destroying the planet. In contrast, the tradition of the Prophet Muhammad ﷺ was that of deep consideration for the earth’s environment and the animals that live here alongside us. Only through following his example can we begin to restore the perfect balance of creation that we have disrupted due to our unquenchable greed for worldly possessions that will not accompany us to the hereafter.